11 January 2024
After an extensive search, Floran ended up at AAE for his internship. Six months later, he has gained a wealth of experience and knowledge in online marketing. Discover Floran's story about his personal development as an intern at AAE here.
"I ended up at AAE thanks to a friend who works in the cleanroom at AAE. I speak to him regularly and he always told positive stories about how he experienced his internship at AAE. Beforehand, I did not know AAE very well, but this was the trigger for me to get in touch and discuss possible opportunities. And ultimately with success." Says Floran with a smile.
Focus on SEO
During his internship at AAE, Floran focused on SEO, which stands for search engine optimisation and is about optimising the findability of a website through search engines such as Google. A subject of his interest. "I took an online course around SEO in the past, I actually found this interesting right then. In discussions with AAE before starting my internship, I expressed my desire to preferably do something with this topic. Eventually, the marketing and communications team gave me the opportunity to work on this."
So for Floran, it was not completely unknown territory and he was eager to learn more about this topic from his own enthusiasm. Thus, Floran took care of AAE's job site during his internship. "As the name suggests, it is a website specifically for all of AAE's vacancies. AAE commissioned me to research how they could increase the findability of the website. This with the ultimate goal of ensuring that jobseekers find AAE more easily in Google's search results. I have even already been allowed to implement some of the outcomes of my research and have been given the freedom to do some experimentation."
Personal development
Floran says he is very pleased with the result he achieved, but he also reflects on the team he worked with. "My colleagues gave me the necessary space and self-confidence to make it a success. I personally liked this very much and I therefore made the most of this opportunity. Also, I was very pleased with the support: at AAE, they value your assignment and the fresh perspective you bring. AAE makes every effort to contribute to your personal development as much as possible."
But in addition to the knowledge Floran has gained within the field of marketing, he has also undergone personal development himself. "I myself am somewhat introverted, in addition, everything was new to me because this was also my first real internship. As a result, I often took a wait-and-see role in meetings and other colleagues were talking. I think this has changed now. In my opinion, this is because of the good atmosphere within the team. They were genuinely interested in me as a person, my assignment and they involved me in all the fun activities that were organised. For instance, we sometimes went paddling, I participated in a sports competition and I also found the team outing a unique experience, going on a dance workshop together with the team and making cocktails pretty much right up my street. In the end, all these new experiences helped me open myself up better."
A positive review
Currently, Floran is completing his internship. He is currently supporting his colleagues with all the cooperative tasks at hand. In addition, he has already received a very nice grade from his school. "I can definitely look back on a successful internship at AAE. The time really flew by here. I would therefore definitely recommend AAE to other students if they are looking for an internship".
Would you like to contribute to AAE's growth and development as an intern? Then contact us soon at: internship@aaebv.com or check out the opportunities on the internship page.
